Comments on: The Search Engine Game http://www.hans-eric.com/2007/10/02/the-search-engine-game/ Hans-Eric Grönlund on software development Thu, 16 Oct 2008 04:34:57 +0000 http://wordpress.org/?v=2.5.1 By: Alastair Revell http://www.hans-eric.com/2007/10/02/the-search-engine-game/#comment-335 Alastair Revell Fri, 05 Oct 2007 17:57:10 +0000 http://www.hans-eric.com/2007/10/02/the-search-engine-game/#comment-335 I think part of the problem is that building high quality web pages is, in fact, quite difficult. Anyone can produce a web page, but very few are built to even the most basic standards. There are many things to consider from (X)HTML and CSS compliance, through writing good copy, understanding the demographics of the intended audience, good graphic design, usability issues, legislation (often across jurisdictions), and SEO ... (and much more). I believe that all of these should be delivered together. I don't think it helps the buyer to have to visit various "shops" to finish the product. Most people wouldn't consider buying a car by acquiring its components and then assembling them - it seems too much like building the car in the first place! So why buy bits of a web site solution from various providers and then try to assemble them? I think part of the problem is that building high quality web pages is, in fact, quite difficult.

Anyone can produce a web page, but very few are built to even the most basic standards. There are many things to consider from (X)HTML and CSS compliance, through writing good copy, understanding the demographics of the intended audience, good graphic design, usability issues, legislation (often across jurisdictions), and SEO … (and much more).

I believe that all of these should be delivered together. I don’t think it helps the buyer to have to visit various “shops” to finish the product.

Most people wouldn’t consider buying a car by acquiring its components and then assembling them - it seems too much like building the car in the first place!

So why buy bits of a web site solution from various providers and then try to assemble them?

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